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Use case · Insights

Show the board what marketing returns.

Checkgrow brings Google Analytics, Meta Ads and Google Ads into Insights: one funnel from first visit to conversion, cost per result for every ad, and a live report link you can share with anyone. The board sees the same numbers you do, always current.

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Insights, step 1 of 3: The ads with the most conversions, ranked and explained.

Reports fromGoogle Analytics 4Meta AdsGoogle Ads

In short

  • See one funnel from first visit to conversion, across Google Analytics, Meta Ads and Google Ads.
  • Compare every ad by spend and cost per result, with the winners ranked and explained.
  • Trace traffic by source and medium with UTM Reporting, for any date range.
  • Share a live report link with the board instead of a monthly slide deck.

The problem

Three dashboards, three different answers.

Google Analytics counts one thing, Meta another, Google Ads a third. When the board asks what marketing returned, the answer takes a week of spreadsheets and still starts an argument about whose numbers are right.

I really loved the end-to-end tracking, because I think that is something a lot of organizations struggle with. We just use spreadsheets and it's so manual.

Abigail Markey, Markey Marketing Co

How it works

Four steps, all inside Checkgrow.

  1. 01

    One funnel, from first visit to conversion

    Insights sorts every tracked event into the top, middle and bottom of the funnel, and shows how people move from one stage to the next, across all your connected sources.

    Where visits become conversions
  2. 02

    Every ad judged by what it costs

    The Advertising Smart Report shows spend, click-through rate, cost per click and cost per result for every campaign, with a plain-language summary of what changed and why it matters.

    Cost per click and per result
  3. 03

    The winners, explained

    Winning ads ranks the ads with the most conversions and shows each one's share of spend and of results, so budget follows what works. One click generates another ad like the winner.

    Share of spend vs. share of results
  4. 04

    Traffic you can trace

    UTM Reporting shows sessions over time and where they came from, by source, medium and campaign, for any date range you choose.

    Any date range

See it work

Share it with a link, not a slide deck.

Every Insights view has a live report link, so the board, a client or an investor sees the same numbers you do, always current, without logging in or waiting for the monthly pack.

What you get

What changes for your team.

One funnel

From first visit to conversion, in one view across your connected sources.

The ads that earn their budget

Cost per result and share of conversions for every ad, with the winners ranked.

Reports the board can open

A live report link instead of a monthly slide deck, always showing the current numbers.

I like that it's events. It's events-driven as opposed to metrics-driven. That's really, really helpful.

Sophia Ahrel

In practice

Teams already doing this.

BoontInsights found 294 website payments Meta could not see, then ranked the new winning ad.Read the success story →WESPARead its funnel across all channels: 26.8% of engaged visitors converted.Read the success story →

FAQ

Questions teams ask before they start.

How do I report marketing ROI to the board?

Bring your analytics and ad platforms into one view, report the funnel from first visit to conversion and the cost per result of each campaign, and share it as a live link rather than a static deck. Checkgrow Insights does this with Google Analytics, Meta Ads and Google Ads.

Which data sources feed Insights?

Google Analytics 4, Meta Ads and Google Ads. LinkedIn Ads is listed as coming soon.

Can I share a report with someone who doesn't use Checkgrow?

Yes. Every Insights view has a live report link you can send to anyone, and it always shows the current numbers.

Can I choose the date range?

Yes. Every Insights view has a date range, and the figures update to match.

Why don't Meta's numbers match Google Analytics?

Each platform counts conversions its own way. Insights shows them side by side, so you can compare them without adding together things that measure different events.

Does Checkgrow do multi-touch attribution?

No. It reports what each platform measures and shows where your traffic comes from, but it does not build a multi-touch attribution model.

Related use cases

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See what Checkgrow would show for your business.

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Last updated 14 October 2026. Product screens are illustrations of Checkgrow; figures are examples.